Introduction:
A strong visual identity is the backbone of any creative endeavour. When my longtime friend and collaborator, Dario, approached me to design the branding for his indie film production, I aimed to create a visual language that embodies the essence of independent storytelling—raw, bold, and evocative.
Project Scope:
Logo Design – A distinct mark that reflects the production’s vision and cinematic ethos.
Intro Video – A sleek, engaging animation to introduce every film project.
Visual Aesthetics – A cohesive design language to unify branding across platforms.
Concept & Approach:
I took inspiration from a general vision of aesthetic and themes I share with Dario, spacing from the darkness of the most industrial cyberpunk to the unnerving feeling of horror themes, an uncanny valley where human and nonhuman meets. The result is a visual identity that feels both raw and modern, capable of evolving with the studio’s future projects. The main piece of this visual comes from a personal project of mine, SLEEPER, that I shared with Dario some time ago, an experimental short film animated in blender.
Conclusion:
Collaborating with Dario on this project was a rewarding experience, blending design, storytelling, and motion to craft a unique identity that represents his creative vision. This project reaffirms my belief that strong branding can elevate independent filmmaking and leave a lasting impression.
